ON AIR: The Power of AI in the Hearing Aid Industry

ON AIR: The Power of AI in the Hearing Aid Industry

by | Feb 27, 2024 | Radio Show

Untreated hearing loss puts individuals at a higher risk of cognitive decline, as well as several related negative effects, such as depression, social isolation, and dementia.

Hearing loss challenges have been known to be ignored for seven to ten years after an individual realizes they’re struggling with their hearing; untreated hearing loss will only worsen in time, not to mention negatively affect the rest of the body in the meanwhile.

The risk of dementia increases the longer you delay treating your hearing loss, but by taking care of your hearing health, you can simultaneously improve your cognitive health. Protective hearing care, like hearing aids and unique hearing healthcare, can substantially lessen your risk of dementia.

AI’s Capabilities for Hearing Aids 

Some hearing aids now come with step counters for those looking for health components in their hearing assistive technology, but something that we’ve been following closely is how AI is helping hearing aids process speech, decrease background noise, and amplifying speakers. 

For example, say you’re sitting in a busy restaurant with your loved ones, and you want to hear everyone talking around you while tuning out the noise from tables behind you. The hearing aid will identify who the speaker is and make their voice clearer in comparison to the background chatter. 

AI in hearing aids can determine the speaking range versus the background noise, and while amplifying the sounds you want to hear, it’ll reduce those that you don’t. Incredible, right? 

There are several levels of technology features that are available for different treatment plans – people with a mild or even no hearing loss can focus better on the conversation at hand, thanks to the AI capabilities in hearing aids fine-tuning the conversation volumes for them. 

With these amazing leaps and bounds in technology, hearing aids will further transform the lives of those who need them most. Different modes for different environments, increasing speech recognition, and more – rejoining the conversation has never been so high-tech! 

Hearing Aid Technology with Audiology Associates 

As trained audiology professionals, we make a point to stay ahead of the game when it comes to new tech and advancements for hearing aids.

We want to make sure that our patients get the best of the best, every time, so they can step forward in their hearing health journey with confidence. 

If you or a loved one has been struggling with a hearing loss, don’t delay. Schedule a hearing test with us, one of the most trusted clinics for professional hearing care in the DC area. 

To get your burning questions answered, please feel free to request a callback – a member of our team will contact you with more information. If you don’t want to wait, give your nearest office a call today, and we’d be happy to hear from you. 


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Dr. Melissa Segev Au.D, F.A.A.A.

Dr. Segev, co-owner of Audiology Associates, proudly represents the values of excellent patient care upon which her practice was established in 1977. She understands that to properly treat the patient, excellent state-of-the-art medical testing is required along with acute listening and understanding of the patient’s perceptions of how they are feeling and what their needs might be.

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